Portugal and Brazil find in music one of their greatest bridges of cultural connection, a relationship that is also felt at Rock in Rio Brasil. The event features a Portuguese representation designated as Portugal's "home," which aims to strengthen the ties between the two countries through music.
Bernardo Cardoso, director of Turismo de Portugal in Brazil, spoke about this privileged relationship between the two nations. The conversation took place as part of SAPO's coverage of Rock in Rio Brasil, which explored the role of music as an element of unity between Portuguese and Brazilians.
Portugal's presence at the festival represents an opportunity to strengthen the country's image among the Brazilian public. Turismo de Portugal sees in the event a strategic platform to promote Portugal as a tourist destination to the millions of festival visitors.
Music serves as a common language between the two countries, allowing a cultural communication that transcends borders. This historic and emotional connection between Portugal and Brazil finds in Rock in Rio a privileged space to manifest itself and grow stronger.
