OpenAI is preparing a new advertising format for ChatGPT that transforms the click experience on an ad into a direct conversation with the brand, instead of redirecting the user to the company's website. This approach represents a significant shift in how ads work on artificial intelligence platforms.
The company is exploring partnerships with leading companies in the advertising sector to develop this new functionality. The goal is to create a more interactive and personalized experience for users who click on ads within ChatGPT.
This move comes at a time when OpenAI is looking to diversify its revenue sources, given that the operating costs of language models are substantial. Conversation-based advertising can offer brands a more engaging way to connect with consumers.
Specific details about when this functionality may be implemented or which brands will be the first to adopt it have not yet been revealed. OpenAI has not officially commented on the plans described at this development stage.
