Philip Kotler, considered one of the world's leading authorities on marketing, has launched a new book titled Marketing 7.0 – A Guide for Savvy Marketers in the AI Era. The work emerges as a response to the transformations that artificial intelligence is causing in the way brands relate to consumers.
The book starts from a central question: how does marketing change when artificial intelligence begins to integrate practically every stage of the relationship between brands and consumers. Kotler explores the implications of this technology for the marketing discipline.
The publication comes at a time when artificial intelligence is deeply altering the way companies communicate and interact with their audience. In this guide, Kotler offers practical guidance for marketing professionals to navigate this new technological landscape.
