CPR Group launched on the banks of Lake Corumbá IV, in the Brazilian Midwest, Fazenda do Lago, considered the country's first wellness district. The development occupies an area of 3 million square meters and proposes to create a new category in the Brazilian real estate market, based on the international concept of wellness real estate, which unites health, sports, well-being and property in a single product.
The main difference in relation to traditional lakeside developments lies in the order in which things are done. While the conventional market sells lots, promises clubs and infrastructure that arrives, when it does, years after the first deed, Fazenda do Lago has reversed this logic, building the entire structure first and offering the facilities as the reason for the address's existence, not as a courtesy from the developer.
A wellness district is not a condominium that gained a gym and pool. It is an entire territory organized around health, sports, leisure and routine, where all elements are designed to support a lifestyle oriented toward well-being. This difference also appears in the cost of the development, since building the infrastructure before the launch represents a significantly greater investment for the developer.
