Two friends founded Social Studio, a new creative boutique dedicated to brand development. In an interview with Marketeer, the founders shared their vision on the future of branding and brand communication.
The creators defend that brands need to be thought of as complete universes and not just isolated campaigns. This holistic approach is the basis of the strategy they apply in their new studio.
The main conviction of the founders is that building relevant brands today requires a deeper and more integrated thought, that goes beyond traditional marketing and communication strategies.
