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Not all families are prepared for the unexpectedPhoto by Tumisu on Pexels
Business

Not all families are prepared for the unexpected

Jornal Económico15 September 2026 at 07:45

Financial vulnerability in families does not only result from income levels or the burden of debt. An accident, a fire, a flood, or a storm can cause significant material damage and completely change a family's life. Often, the problem lies in the lack of information and capacity to anticipate risks. There are families who are unaware of the protection solutions available on the market, or who do not know exactly what is covered by their insurance.

The way families manage money is also changing, with more and more banking operations being carried out through digital channels. This transformation can create forms of financial exclusion, especially for an increasingly ageing population. For some consumers, operations that seem simple can become difficult tasks when there is no nearby branch or when in-person access is replaced by exclusively digital solutions.

A family may have no defaulted payments and yet still be vulnerable. They may pay all their bills but be unable to save. They may get through the month without defaults but also without any margin. True financial security lies in the ability to face what is not yet known to happen.

The article, published by DECO MADEIRA, argues that protecting families means helping them understand their contracts, evaluate the cost of credit, control their budget, build an emergency reserve, and ensure they can continue to access financial services. In 2026, the greatest challenge is not just getting out of a tight spot, but recovering the financial margin, information, and capacity for choice that allow a family to feel truly protected.

Why this matters

The article is relevant for readers in Portugal, particularly in Madeira, where DECO MADEIRA provides consumer support, by addressing practical issues regarding insurance protection, financial literacy, and the challenges of banking digitalisation. Families benefit from guidance on how to review their contracts, build emergency reserves, and access financial services, issues that directly affect their financial security and autonomy.

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