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Protests against artificial intelligence have triggered a significant shift in the discourse of the super-rich magnates of the technology sector. The growing demonstrations and criticism from civil society and experts about the impacts of AI have led industry billionaires to reconsider their public positions on the subject. This change reflects unprecedented pressure on major technology companies, which now find themselves obligated to respond to global concerns about the risks and consequences of artificial intelligence. The article suggests that the public debate on AI has moved beyond merely technical considerations and now carries political and social implications that directly affect the image and communication strategies of the sector's billionaires.