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Portuguese Dethrone French and Become the Biggest European Tourists in Brazil
Business

Portuguese Dethrone French and Become the Biggest European Tourists in Brazil

Expresso14 September 2026 at 19:10

Portugal became the biggest emitter of European tourists to Brazil by air, surpassing the French, who had held that position in recent years. This data represents a significant change in the ranking of the main emitting markets for European visitors to the South American country.

The growth in Portuguese tourist flow was 25% until June, compared to the same period the previous year. This significant increase demonstrates the growing demand from Portuguese tourists for Brazil as a travel destination.

TAP remains the biggest European airline operating in that market, reinforcing its strategic role in the connection between Portugal and Brazil. The position of the Portuguese carrier helps facilitate tourists' access to the Brazilian destination.

Why this matters

Brazilian readers in the tourism and hospitality sector benefit directly by knowing this trend, allowing them to adjust reception strategies and services for this growing market. The data also indicates opportunities for transport and entertainment companies that serve European tourists. This change follows a trajectory of sustained growth that can influence tourism promotion policies and investments in the sector.

About this summary

This is our short summary of a report published by Expresso on 14 September 2026 at 19:10; the full text stays with the publisher. In our feed it sits under Business. We currently carry 22776 items in that section.

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