The American actress Sydney Sweeney has once again been the protagonist of a controversial advertising campaign. The advertisement includes nudity, suggestive framing and an openly provocative tone, which has generated strong public reaction.
The campaign is being accused of sexualizing the image of women in sport. Critics point out that the approach contributes to the discrediting of women athletes and reinforces harmful stereotypes.
This is not the first time Sydney Sweeney has been involved in a controversial campaign. The actress has been repeatedly associated with advertisements that provoke public debate about the limits of female representation in advertising.
