North American actress Sydney Sweeney has once again starred in a controversial advertising campaign. The advertisement features elements such as nudity, suggestive framing, and an unapologetically provocative tone.
The campaign has been widely accused of sexualizing the image of women in sports. Critics point out that the approach contributes to the objectification of women in the athletic context.
This is not the first time Sweeney has been involved in a controversy of this nature. The actress has previously starred in other campaigns that generated public debate about the representation of women in advertising.
The case reignites the discussion about the limits of advertising communication and the responsibility of brands in the representation of women, especially when these are associated with the sports universe.
