Olympic athletes expressed strong indignation with a publicity advertisement from swimwear brand Lane Seven featuring American actress Sydney Sweeney. The campaign shows Sweeney naked, partially covered in sports materials, which generated strong controversy.
Australian swimmer Ariarne Titmus was at the forefront of the criticism, leading a protest movement against the campaign. Several athletes joined together to condemn the way advertising uses nudity and sports materials together.
Lane Seven has not yet publicly commented on the outrage from Olympic athletes. The campaign remains active, but pressure from the athletes continues to grow on social media.
