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Apple enters the foldable world and expects to sell 5 million by year-end
Technology
Technology

Apple enters the foldable world and expects to sell 5 million by year-end

Correio da Manhã14 September 2026 at 08:51

Apple presented on Wednesday the iPhone Duo, its first foldable smartphone, marking the brand's entry into this market segment. The device is described as a revolution for the company, which until now had no offering in this format.

The tech giant set ambitious goals for the new product, expecting to sell 5 million units by the end of the year. Sales expectations are high, despite the foldable market already having established competitors.

The price of the iPhone Duo starts at 2,400 euros in Portugal, a value that may be considered prohibitive for many consumers. Even so, Apple seems confident in the device's potential for success with its usual audience.

Why this matters

Portuguese consumers now face a new option in the premium smartphone market, with Apple's entry into a foldable device segment that has been growing globally. The high price starting at 2,400 euros may influence purchasing decisions and competitiveness in the technology market in Portugal.

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