Grazi Massafera, 44 years old, was identified as the most influential personality in Brazil in the 2026 edition of the MIC² research, acronym for Most Influential Creators, conducted by the Ipsos Institute. The survey heard approximately 2,000 people in different regions of the country and placed the actress ahead of other well-known names in national entertainment.
Jeniffer Nascimento, 33 years old, appears in second position in the ranking, followed by Fernanda Montenegro, 96 years old, who came in third place. Among the top five, there are no men, which highlights the female predominance at the top of the list of most influential personalities according to the respondents' criteria.
The MIC² research sought to go beyond simply measuring popularity, seeking to understand which personalities are remembered by the public when the topic is influence. For this, respondents evaluated names based on different criteria, called "influence drivers," which include trust and inspiration, success, beauty and lifestyle, charisma and authenticity.
