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New Chinese brand about to arrive in Europe brings electric SUV with over 600 km of range
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New Chinese brand about to arrive in Europe brings electric SUV with over 600 km of range

SAPO Notícias13 September 2026 at 06:00

The European market is about to receive another Chinese electric car brand. Li Auto confirmed that it will officially present its first model for Europe during the Paris Motor Show, which takes place in October, with the first units expected to reach the market in the fourth quarter of 2026.

The chosen model is an electric SUV with over 600 kilometers of range, which represents a competitive offering in the mid-size and large electric vehicle segment. This is not Li Auto's first foray outside China, but it marks the first official entry into the European market.

The Chinese brand has been growing significantly in its domestic market, where it positions itself as one of the main manufacturers of electric and plug-in hybrid vehicles. The expansion to Europe is part of a broader internationalization strategy for Chinese car brands, at a time when the European market continues to register growth in demand for electric vehicles.

The choice of the Paris Motor Show for the European presentation is not casual, being one of the main automotive events on the continent and a privileged stage for brands that want to establish themselves with the European public.

Why this matters

European consumers will soon have another affordable electric SUV option, intensifying competition in the electric vehicle segment and potentially pressuring prices of already established brands. This expansion of Li Auto to Europe follows the similar strategy of other Chinese brands such as BYD and MG, which have already gained significant presence in the European market.

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