Lewis Hamilton and Jude Bellingham star together in a commercial. In the video, the Mercedes Formula 1 driver discovers that the Real Madrid footballer doesn't have a driver's license, to which Bellingham responds casually: «You sound like my mother!». The moment was shared on social media and went viral among fans of both sports. The advertisement brings together two global sports stars in a humorous and brand-promoting context.
This collaboration between an F1 driver and an elite footballer comes as a marketing strategy to reach different audiences and markets.
