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Tim Cook Puts His Face Behind Samsung's Galaxy Fold8 and Against Apple and the iPhone Duo
Business
Technology

Tim Cook Puts His Face Behind Samsung's Galaxy Fold8 and Against Apple and the iPhone Duo

SAPO Notícias12 September 2026 at 08:00

Samsung took advantage of the media attention surrounding the iPhone Duo to launch an advertising blow against Apple, marking another chapter in the rivalry between the two tech giants. Tim Cook publicly appeared in defense of Samsung's Galaxy Fold8, positioning himself against Apple and its new product, the iPhone Duo.

The episode reveals a calculated marketing strategy on Samsung's part, which decided to use the visibility of Apple's launch to highlight its own foldable device. The rivalry in the smartphone market thus takes on curious contours, with the two companies competing for consumer attention in increasingly creative ways.

This move by Samsung demonstrates how competition among tech giants goes beyond the products themselves, also involving advertising battles and communication strategies to capture shares of the smartphone market.

Why this matters

This article is relevant for consumers and investors in Portugal who follow the smartphone market, as it shows how major tech companies use advertising campaigns to influence purchasing decisions. The rivalry between Samsung and Apple directly affects prices, available features, and the innovation that reaches the European market, including Portugal.

About this summary

This is our short summary of a report published by SAPO Notícias on 12 September 2026 at 08:00; the full text stays with the publisher. In our feed it sits under Business. We currently carry 21861 items in that section.

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