GTA VI could be worth billions and the game hasn't even arrived yet

The next big phenomenon in the video game industry has already begun before hitting the shelves. With the release of Grand Theft Auto VI (GTA VI) set for November 19, Rockstar Games has managed to turn anticipation for the new title into a global marketing phenomenon. The game could be worth billions of dollars, even without having been released yet. Rockstar Games, responsible for the title's development, has been betting on player anticipation as a central strategy for the game's commercial success. The marketing phenomenon surrounding GTA VI demonstrates the power that expectation can have in the video game industry, transforming a product not yet available into a million-dollar asset.