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The Price of the Free Lunch

oglobo11 September 2026 at 08:30

The article analyzes a deeply rooted Brazilian cultural phenomenon: the national passion for obtaining free advantages, known as "boca livre" (free lunch). The author uses a popular proverb that satirizes this mentality, according to which "for free, even an injection in the forehead" would be acceptable, revealing the obsession with getting something without paying.

The text establishes a connection with the so-called "Gérson's Law," another classic of Brazilian culture, which describes the willingness to eat and drink for free even when the quality is poor and the person could perfectly well afford to pay. The author notes that it is not necessarily the most needy who are the biggest practitioners of this habit, but rather the wealthy.

In Rio de Janeiro, the author identifies a specific culture among the local "rich and famous," who feel offended if they are not invited for free to shows they could easily afford to pay for with their own money. If the invitation does not come, they simply do not attend.

In Salvador, the problem manifests differently: the local population resists buying tickets in advance for shows, preferring to wait until the last moment hoping to get an invitation through personal connections. Only as a last resort do they purchase the ticket. The author questions whether this voracity for obtaining free things exists with the same intensity in other countries.

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