SIC achieved its worst monthly result in twenty years, according to audience data mentioned in the piece. Despite this negative milestone, the channel still managed to win the ratings battle in the month under analysis. The article states that the station frequently needs positive results from Benfica to have good audience days, suggesting a dependence on sporting events to attract viewers. The piece also mentions that the channel closes its programming on Saturdays and Sundays, which represents a particularity in the Portuguese TV landscape and limits its ability to compete on those days. Thus, even with the worst monthly result in two decades and these structural limitations, SIC managed to remain the ratings leader in the period in question.
Entertainment
The SIC's Worst Month in 20 Years Still Managed to Win
Correio da Manhã11 September 2026 at 00:30




