The first tests of the iPhone Duo, Apple's foldable smartphone, have been published and have received praise for the quality of the screen and the build of the device. The reviewers particularly highlighted the absence of a visible crease on the screen, something that has been one of the main criticisms of competing foldable phones. The build quality was also mentioned as a strong point of Apple's new device.
The price is, however, the main concern. In Portugal, the iPhone Duo starts at €2,399, a significantly high value that may limit its adoption by consumers. This value positions the device in the premium segment of the market, which may deter potential buyers.
Apple thus enters a foldable phone market where there are already players such as Samsung and Huawei, which have been offering similar devices for longer. Apple's strategy seems to be based on build quality and integration with the brand's ecosystem, but it remains to be seen whether it will be enough to win over consumers in a segment where price is a determining factor.
