The British brand Jensen, which disappeared half a century ago, returns to the automotive market with a new model equipped with a V8 engine of 960 horsepower. This return comes during a period of transformation of the automotive industry.
While major manufacturers are betting on electrification, digitalization and driver assistance systems, Jensen presents a recipe that harkens back to another era, with a traditional high-performance combustion engine.
The return of this historic brand represents a differentiated approach in a market increasingly oriented towards the energy transition and new technologies.
