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'Rock in Rio + long weekend combo' drove 20% growth in delivery ordersPhoto by BlackPowder75 on Pexels
BusinessCoimbra

'Rock in Rio + long weekend combo' drove 20% growth in delivery orders

oglobo10 September 2026 at 18:55

The Rock in Rio event combined with the September 7 long weekend generated a significant increase in the number of delivery orders in Rio de Janeiro. According to data gathered by iFood, the number of orders grew 20% during this period.

The combination of the first days of Rock in Rio and the holiday changed the routine and consumption behavior in both the state and the capital of Rio de Janeiro.

The data was gathered by iFood and presented in an exclusive article for subscribers, which required registration for full access to the content.

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