Apple presented its first foldable device during the event held on September 9, finally marking the company's entry into the foldable phone segment. This moment was considered the star of the event, drawing all the attention of analysts and consumers to the new bet of the apple brand.
The company arrives on the market several years behind competitors such as Samsung and Huawei, which already have consolidated experience with this type of device. However, consultant Francisco Jerónimo, analyst at IDC, believes that Apple arrives with an advantage despite the delay.
According to Jerónimo, the foldable market is expected to see significant growth in the coming years. IDC anticipates that this device category will continue to expand, creating new opportunities for manufacturers.
Apple's entry into the segment is seen as a potentially transformative moment for the market, given the company's history of setting industry trends and standards. Even arriving later, the expectation is that Apple will be able to significantly influence how foldable devices are perceived and used by consumers.
