Spotify cut off access to thousands of users worldwide, in an action targeting those who use shared accounts. The music streaming platform has been implementing stricter measures to combat this practice, which violates the company's terms of service.
The Swedish company, which over the years has taken the lead in music streaming, has hundreds of millions of active users globally. Access to an ad-free service with offline playback is one of the main attractions of Spotify Premium, which makes shared accounts particularly attractive to those who want to avoid paying an individual subscription.
Affected users received notifications informing them that their access would be blocked. The platform has been encouraging these users to subscribe to the available family or individual plans, instead of continuing to share an account.
This action is part of a broader strategy by Spotify to maximize revenue per user and ensure that each subscriber pays for access to the service. Password sharing has been a growing problem for streaming platforms, and Spotify decided to take more assertive measures to protect its business models.
