Staples, a work solutions company, counts Sandra Loureiro as its Marketing Director. The professional was featured in a segment called "5 minutes of marketing," where she shared her perspective on the field.
At a time when Artificial Intelligence allows brands to produce more content and do so faster, Sandra Loureiro says she prefers to prioritize another habit: that of observing. This position contrasts with the dominant trend of maximizing production through technological tools.
The Marketing Director at Staples argues that, given the excess of tools, trends, and platforms available, the real work of marketing professionals increasingly lies in knowing how to choose. In other words, in being able to identify and prioritize which conversations truly matter for brands and consumers.
