Debate: Following all the lives of the customer's life

The article addresses a debate under the theme "Following all the lives of the customer's life," which arises in the context of the insurance sector. The central question discussed relates to the difficulty in finding coverage and insurance solutions at affordable prices for the Portuguese market. The text identifies that discovering and knowing the various coverage and solutions available is relatively easier, but the real challenge lies in making them financially accessible to consumers. This is pointed out as one of the biggest obstacles the insurance sector currently faces, suggesting a tension between the supply of products and the customers' ability to pay in Portugal.