Lead in the orchard and not in the apple
The article addresses the author's experience in a steering meeting for a high-impact project. It was a decision-making meeting about whether the project, after a year of development, was ready to be launched or if it would be necessary to wait.
The author states that the decision to wait would have a significant impact, emphasizing the importance of the choices made in these strategic meetings.
The article title, "Lead in the orchard and not in the apple," suggests a reflection on the need to focus on broader contexts and underlying causes rather than just immediate results.



