The article discusses the importance of Executive Branding for business growth. With September arriving and the end of summer holidays, organizations face the need to redefine strategic priorities for the remainder of the year.
The text indicates that in executive meetings, the main discussion topics usually include marketing budgets, process optimization, and companies' profit margins.
According to the article, there is a neglect by leadership regarding an underutilized asset: the reputation and digital presence of those who lead the organization.
The article suggests that this aspect deserves more strategic attention from managers and companies, although it does not provide specific details on how to implement or benefit from Executive Branding.
