At Rock in Rio, Ação da Cidadania set up a space dedicated to the "A better world is a world without hunger" campaign, in partnership with the festival. The action proposes a different exchange: in addition to contributing to the fight against hunger, donors can leave Cidade do Rock with a book.
Those who make a contribution starting at R$ 50 can receive one of the books made available by the initiative. The options are "Pequenos sigilos" by Chico Chico or "Dengo e cheiro no cangote" by Vitória Rodrigues.
The dynamics are simple: the contribution is made via QR Code and the book is delivered on the spot. The campaign seeks to ensure benefits so that more families have dignified food, while the donor takes home a book firsthand.
