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Boticário makes Portugal its largest market outside Brazil, with 38 thousand resellersPhoto by DaBrick on Pexels
Business

Boticário makes Portugal its largest market outside Brazil, with 38 thousand resellers

Público9 September 2026 at 19:36

O Boticário, a Brazilian cosmetics brand headquartered in Curitiba, established Portugal as its largest market outside Brazil. Currently, the country has 38 thousand resellers of the brand, demonstrating the strong presence and acceptance of the group in Portuguese territory.

The brand arrived in Portugal in 1986, opening its first store at Centro Comercial Amoreiras, in Lisbon. This store represented the starting point of Boticário's international expansion around the world.

The Boticário Group closed the year 2025 with global revenue of 6 billion euros, showing its significant growth in the cosmetics market. The brand continues expanding its international presence from the base established in Portugal.

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