Inês Ayer, founder of Studio Ayer and senior creative at Google DeepMind, was the guest on the latest episode of the podcast "O CEO É o Limite". Throughout the conversation, Ayer shared her professional experience and reflections on leadership and team management.
One of the central themes of the discussion was the importance of allowing people to learn to fail. According to the guest, an effective leader should give space for team members to make mistakes and grow through them, rather than exerting excessive control over their work.
The conversation also addressed issues such as micromanagement, talent, and the challenges of retaining qualified professionals. Ayer emphasized the need for Portugal to develop mechanisms to attract back the Portuguese talent that has been leaving the country over the years.




