Apple presented the new iPhone 18 Pro and iPhone 18 Pro Max during the "Surprise and Shine" event that took place this Wednesday. The new Pro models were revealed to the public as part of the company's usual strategy of launching its top-of-the-line smartphones.
Unlike what happened in previous years, this year the new "regular" (non-Pro) models show significant differences compared to the Pro models. This distinction marks a change in the way Apple differentiates its iPhone product line.
The presentation of the new iPhone 18 Pro and iPhone 18 Pro Max represents another step in the evolution of Apple's smartphone lineup, maintaining the focus on high-end models that offer the most advanced features.



