The Brazilian Color Conference holds its first international edition in Portugal. The event takes place on September 18 and 19 in the city of Porto, marking the fifth edition of the meeting that was previously held four times in Brazil. The conference features the theme "Colors that Care" and includes a program dedicated to the relationships between colors, behavior, well-being, fashion, neuroscience, inclusion, and market.
The expectation is to gather approximately 130 participants from different regions of Brazil, Portugal, and other European countries. The event was conceived by Luciana Ulrich, style consultant and color specialist, founder of Studio Immagine.
The choice of Portugal as a destination follows a movement started four years ago. In 2022, Studio Immagine opened its first branch outside Brazil in Porto, demonstrating the company's international expansion.
According to Luciana Ulrich, interest in personal coloring and image consulting has been growing in the European market. The founder states that over the past two years she has noticed in Portugal a movement very similar to what previously occurred in Brazil.
