The insurance company is about to undergo a fundamental transformation driven by artificial intelligence. The concept of "agentification" emerges as the next frontier for the insurance industry, representing a paradigm shift in how operations are conceived and executed.
The article questions the traditional approach of simply automating and improving existing processes. Instead, it proposes a deeper reflection: what would it be like to redesign an insurance company in a world where AI is native, that is, where artificial intelligence is present from the very beginning and not merely as a layer on top of legacy systems.
The discussion suggests that the real opportunity lies not in incremental optimization but in a complete reimagining of the insurance business model through AI agents. This approach implies rethinking everything from risk underwriting to customer service, including claims assessment and product personalization.
The context indicates that we are at a turning point for the sector, where the adoption of intelligent agents may determine insurers' competitiveness in the future. The central question posed is whether the industry is prepared for a complete reinvention of its fundamental processes.
