The author of the column went through several airports in Brazil and observed large screens promoting the creation of Instagram accounts for teenagers. The ads repeated constantly on screens throughout the airports.
The author identifies the technique used as "argumentum ad nauseam," a strategy based on the continuous repetition of a message so that people perceive it as true. He classifies the campaign as invasive and coercive.
The campaign used content control as justification to impose the platform on minors. The author questions this approach, suggesting that it gives the impression that anyone with teenagers at home should immediately enroll them on Instagram.
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