TikTok Shop is already available in Portugal and allows users to buy products without leaving the application. The new e-commerce functionality of the TikTok platform has arrived in the country, integrating the shopping experience directly into the social media app.
The functionality allows users to view and purchase products through videos and live streams, combining entertainment with online shopping. This integration represents a significant expansion of the platform's commercial capabilities in Europe.
The article addresses reasons for suspicion regarding this new functionality, suggesting that there are concerns associated with how TikTok Shop operates and the risks it may represent for Portuguese consumers.
