Apple holds this Wednesday its traditional new product launch event, called "Surprise and Shine". The company's new CEO, John Ternus, will take the stage to present the new iPhones, its first foldable device and the new Apple Watches. The event is scheduled for 2 PM in Brasília time and will be held at the Steve Jobs Theater, inside Apple Park, in Cupertino, California.
According to the article, the tech giant is about to start the biggest device launch sequence in its history. The company is preparing a wave of new formats and completely new product categories, with launches scheduled for 2026, 2027 and the following years.
Apple has been working on this product portfolio for five years, and Ternus has been promoting plans for the beginning of a new era of innovation at the company. The article also indicates that consumers are interested in knowing how much the iPhone 18 Pro Max will cost.
