Artificial intelligence has advanced to the point of being able to perfectly copy the tone and vocal gestures of any person, which represents a growing threat for actors and singers. Faced with this reality, many entertainment industry professionals are adopting a new protection strategy: registering their own voice as a trademark.
This phenomenon emerges as a response to concrete concerns. Artists fear that record labels could create voices identical to those of singers to produce complete albums without paying royalties. Similarly, there are concerns that film studios could use actors' voices like Tom Cruise's to dub films into other languages, using existing voice recordings that algorithms can easily learn from.
Artist Taylor Swift is mentioned as an example of the capabilities that AI offers for replicating voices, which fuels these concerns in the sector. Registering voice as a trademark thus emerges as a way to try to ensure some legal protection against the unauthorized use of artists' vocal identity by artificial intelligence systems.
