Apple holds this Wednesday the announcement of its new iPhones under the command of John Ternus, who took over leadership of the company earlier this month, replacing Tim Cook. The event takes place at the Steve Jobs Theater, at Apple Park, at 2 PM Brasília time.
Among the main launches, the company is expected to present the iPhone 18 Pro and iPhone 18 Pro Max, as well as its first foldable smartphone, marking a significant change that may inaugurate a new product category in the Apple ecosystem, according to Bloomberg information.
The foldable device, which took a decade to develop, is expected to cost around $2,000. The iPhone 18 Pro and Pro Max models will maintain much of the current generation's design, as the publication details.
In addition to smartphones, Apple is also expected to launch new products such as Apple Watch Series 12, Ultra 4, AirPods and home devices, although the iPhones are expected to be the protagonists of the event.
