Yakult do Brasil was recognized for the seventh consecutive year among the 100 Best Companies in Customer Satisfaction of the MESC Institute. The Japanese multinational ranked first in the Fermented Milk segment for the fifth consecutive year and reached 23rd position in the overall classification of the award.
The award ceremony for the 11th edition of the MESC Prize took place on September 1st at Teatro Frei Caneca in São Paulo, bringing together entrepreneurs and collaborators from the 100 awarded brands. The Commercial Executive Director of Yakult do Brasil, Kenji Ozawa, represented the company at the event, accompanied by the Deputy Commercial Director, Magali Aparecida dos Santos, and the Manager of the Customer Service Department, Anete Lumi Seki.
The research conducted by the MESC Institute received more than 23 million customer opinions and involved more than 10,000 brands, distributed across 20 categories and 580 segments of the Brazilian market. The participating companies go through three elimination phases to be awarded.
