Felipe Sobral turned his back on traditional agencies and created Rex Company, a marketing company based in Vitória. The company states that capixaba businesses served by its team reached more than R$ 12.5 million in billing in 2026. The result is attributed by the company to a model that combines content marketing, demand generation and development of acquisition channels with the structuring of clients' commercial operations.
The Rex proposal starts from a simple premise: marketing and sales need to work as parts of the same growth strategy. Instead of focusing the work only on campaigns, content production or paid media, the company seeks to also follow the path between attracting a potential customer and transforming that opportunity into revenue.
This logic influences the way Rex organizes its projects. The work begins with understanding the business served, its offer, the profile of the audience it intends to reach and the existing bottlenecks in acquiring new customers. Based on this analysis, projects are structured for each client.
