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iPhone 18 Pro: see the launch time tomorrowPhoto by rmartinr on Pexels
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iPhone 18 Pro: see the launch time tomorrow

oglobo8 September 2026 at 15:37

Apple holds its traditional new product launch event this Wednesday, which will have special significance as it is the company's first presentation under the command of John Ternus. He officially took the position of CEO on September 1st, replacing Tim Cook. Ternus, who commanded the hardware engineering division, will take the stage to present the new generation of iPhone.

The event is scheduled for 2 PM in Brasília time and will be held at the Steve Jobs Theater, inside Apple Park, in Cupertino, California. Expectations are that the company will present the iPhone 18 Pro, the iPhone 18 Pro Max, and for the first time, a foldable iPhone, according to Bloomberg.

Apple has not confirmed which products will be officially announced. The presentation should also mark an important change in the company's strategy, although the specific details of this change were not detailed in the article.

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