Prospecting for clients in the Brazilian industrial market is undergoing a significant behavioral shift. Buyers and suppliers are expanding their use of digital channels to research companies, products, and solutions before initiating any negotiation. This transformation makes understanding buyer dynamics an increasingly relevant element in commercial strategies, according to analysis by Rodrigo Oliveira, entrepreneur and B2B prospecting specialist.
Digital transformation in the Brazilian industry still occurs at different paces among companies. Data from CNI (National Confederation of Industry) reveals that 59.2% of industrial companies use only one or two digital technologies, while 47.6% report difficulties in innovating. This diversified scenario creates a favorable environment for the search for new prospecting strategies in the sector.
Rodrigo Oliveira monitors this movement based on his work with companies in different industrial segments. He has accumulated experience leading companies such as Plástico Virtual and Oitavus, where he develops behavioral mapping work and prospecting strategies for the B2B industrial market.
