Ypê, a Brazilian hygiene and cleaning company present in 96.3% of Brazilian households according to Kantar's Brand Footprint 2026 ranking, has launched a new communication phase for its "Meu Ypê Premiado" promotion with an influence strategy to expand the campaign's reach and strengthen its presence across different consumer touchpoints.
The initiative brings together presenter Eliana and influencers Theodoro, Julia Gomes, Nicole Carrionde, and Jonathan Santana. The squad will produce content about the promotion on digital platforms, combining national recognition, family influence, lifestyle, and entertainment to bring the campaign message to complementary audiences.
According to the company, the promotion is already part of the brand's history and occupies an important space in the relationship that Ypê has built with consumers over time. The arrival of this influencer squad expands the brand's capacity to engage with different audiences and strengthens the campaign's presence in digital environments.
