Uzbek companies are trying to transform themselves from mere producers into creators of competitive brands, both in the domestic and foreign markets. This change spans various sectors, from the fashion industry to traditional crafts, passing through electronics and manufactured goods.
The main objective of these companies is to move from simple production to creating brands with their own identity, which can compete not only in Uzbekistan but also reach international consumers.
The country is investing in developing capabilities so that Uzbek products can have a presence beyond its borders, thus diversifying its revenue sources and strengthening the national economy through the export of higher value-added goods.
