The article uses the metaphor of the orchestra conductor to describe the role of the leader, suggesting that effective leadership requires coordination and harmony of different elements, just as a conductor coordinates the various musical instruments.
Portuguese people who stand out abroad play an important role in helping to identify business opportunities in Portugal and abroad, acting as bridges between different markets and cultures.
These same Portuguese people contribute to discovering what kind of companies and activities the country can attract, taking advantage of their international networks and knowledge about the needs of different markets.
There is an initiative that brings together Negócios and the Council of the Portuguese Diaspora, with the aim of mobilizing this community to support the country's economic development through its international connections.




