Athlete Cibele, who is a person with a disability (PwD), dedicated an entire day at Rock in Rio to walk through brand activation stands in search of freebies. She managed to collect more than 20 goodies from different companies participating in the event, including fans, bags, plush toys, and a mini camera, which was one of the most sought-after items. Cibele explained that, being a PwD, she had access to special queues, which made her search for freebies easier, with her main focus being on the toys and free items from the activations.
In a video posted on social media, Cibele showed all the items she managed to win during the festival. She said she believes she got some of the best freebies available at the event's activations, celebrating the positive result of her goodie hunting day.
The freebies distributed by brands at the activations were already a huge hit at Rock in Rio. Even before the festival's opening, some prizes were already being contested online, showing the popularity of these items among event attendees. Brand activations became an important part of the spectators' experience at the festival.
