The Fula oil brand decided to expand its presence on TikTok as a communication strategy with a younger audience. The brand seeks to reach a new generation of consumers through the short-video platform.
Marina Barros is responsible for the Fula brand and is leading this digital reinvention strategy. She explains how the brand managed to reinvent itself in conversation without losing its traditional identity.
The brand's approach on TikTok represents a form of adaptation to new digital platforms while maintaining the values that have always been part of the product's identity. The strategy seeks to balance tradition and modernity in communication with the audience.
