The La Séptima television channel presented the main guidelines of the new generalist television that will begin broadcasting on November 5. The project features nine major signings as the main highlight of the presentation.
José Miguel Contreras is the main person in charge of the project, while Javier Ruiz holds the position of editorial director of the new channel. Both lead a broadcaster that emerges with the intention of updating a television landscape they consider "a little obsolete".
La Séptima made an ambitious statement of intent by affirming that it wants to be useful to viewers. This philosophy will be at the center of the new generalist channel's programming, which promises to bring a new television format to the market.
