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KFC is changing. And it created a position to lead the transformation
Business

KFC is changing. And it created a position to lead the transformation

SAPO Notícias7 September 2026 at 15:47

KFC is going through a period of transformation and decided to strengthen the global management of its brand through an organizational restructuring. The restaurant chain has created, for the first time, the position of Global Chief Brand Officer, a strategic role aimed at strengthening brand leadership and direction worldwide.

Amy Ellis Durini was the chosen person to fill this new role, taking up the position on November 1st. The appointment represents a significant addition to the company's management structure, demonstrating the importance KFC places on its brand at this time of change.

The creation of this position comes in the context of a broader transformation of the restaurant chain, which is seeking to adapt to new market and consumer demands. This decision reflects the company's commitment to having leadership dedicated exclusively to the management and development of the brand globally.

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